Social Media/ Digital / In Game
The event was promoted using the Boston Bruins various Social, Digital and Promotional channels including email, web, HDX as well as leveraging its partnership with radio broadcast partner 98.5 the Sports Hub.
RADIO /98.5 THE SPORTS HUB
- Promoted through live drops during SHUB Bruins Broadcast // Minimum of (2)
IN ARENA /IN GAME, ROSTER ADVERTISING
- promoted during a Timeout with a PA Read//Minimum of (1)
- promoted during intermission with an HDX graphic// Minimum of (3)
promoted on roster game day card// Minimum of (1)
- Exposure in Season Ticket Holder email (4,000 accounts) // Minimum of 1 email
- Exposure in Season Ticket Waiting List emaiil (1,000 accounts) // Minimum of 1 email
- Exposure in Game Plan Holder email (3,500 accounts) // Minimum of 1 email
- Exposure in Hub Buzz newsletter (35,000 subscribers) // Minimum of 1 email
ONLINE
- promoted on landing page on BB.com during promotional period
- promoted on Top 5 on BB.com//Minimum of (2) days
SOCIAL MEDIA
- Exposure on facebook/NHLBruins (1.3M likes) //Minimum of 1 post
- Exposure on @NHLBruins (300K followers) // Minimum of 1 tweet
